After discovering the artist on Instagram, founder and creative director of Obüs, Kylie Zerbst, approached Olana Janfa to translate his distinctive artistic motifs into textile prints. ‘His artwork truly conveys his spirit as a person,’ Kylie says. ‘You can feel he really loves the characters and stories he is telling through his works.’
The partnership consists of four new prints, each one inspired by the women in Olana’s family and the bold confidence of Ethiopian art and heritage, rendered on Obüs silhouettes. The IMAYĒ print is dedicated to Olana’s mother, and is a series of traditional African mothers and children, while the TULLU and SABEL prints (named after Olana’s grandmother and mother respectively) are his interpretation of Obüs’ more classic florals. LENCHAA translates to ‘lion’, and utilises warm, earthy tones and pops of fuchsia pink to express strength and confidence.
‘A big theme in my paintings is mothers and children, and the sense of love and warmth they share,’ Olana explains of the story he chose to tell for this collection. ‘I think it’s something that everyone can understand, no matter where you are from.’
The garments have not compromised on colour, with vibrant orange, pink and violet hues bursting across each design. A line of accessories including sunhats, tote bags, socks and enamel jewellery complements the clothing line.
A online group art auction is also being held in two weeks time, to raise money for Create Impact, whose fundraising activities in Australia support not-for-profit organisations in Ethiopia that provide education, clean water and health care to remote communities. Artists Jasmine Mansbridge, Casey Burrill, Emma Gale, Stanislas Piechaczek and Zan Wimberly have donated works for the auction. The actual works will be displayed in Obüs stores for all the admire their glory!
The Olana xObüs collection is now available online, and in Obüs stores, from today Thursday, February 6th. Keep up to date with Obüs for more information about the upcoming online auction!