The ASH Mallorca store in Palma features curving concrete surfaces and suspended black shelves, set against a backdrop of soft pink curtains.
There are few other elements in the 95-square-metre space, ensuring that shoes are able to stand out.
“A conscious and austere selection of materials defines the shape and configuration of space,” said Francesc Rifé Studio.
“The hardness of the concrete gives way to the softness of the fabric, and the virtues of the curved lines compete with bold footwear proposals with a great personality.”
The ASH Mallorca store is organised over two levels. On the ground floor, a central walkway is framed on both sides by raised concrete platforms.
Slender shelves are set above these platforms, supported by black steel tubes that extend from floor to ceiling.
A curved staircase leads down to the basement. Although this element was already in place before the fit-out, its smooth shape matches the curves of Rifé’s design.
The basement has a more free-flowing layout, framed by a large S-shape in the floor plan. Shelves and curtains follow the same line, and the effect is emphasised by spotlights in the ceiling.
On both floors, storage and checkout areas are concealed behind the pink curtains, so as not to disrupt the aesthetic.
Rifé’s studio describes the mood created by this textile as “romantic and lively”.
“A light pink textile layer unfolds over the body of the shop and emotionally connects the ground floor with the basement,” said the studio.
“The lightness of this main element generates constant and spontaneous movements throughout the project,” it added.
Concrete cylinders function as additional display stands, while larger pink cylinders provide seats.
Concealed lighting elements feature everywhere, helping to make each element feel impactful. “The light source is always hidden to focus all attention on whatever it is lighting,” said the studio.
Francesc Rifé Studio has completed various stores for ASH, including spaces in London and Shanghai.
Other projects by the studio include a serene clinic, a market-style restaurant and a food research studio for Ferran Adrià’s El Bulli Lab.
Photography is by David Zarzoso.
Interior design: Francesc Rifé Studio
Technical lighting: Arkoslight
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